The same box that is placed on a boutique counter and the same box that is given as a gift have two different jobs. Later on, at another place, by somebody who has already decided to keep the product, the gift box is opened. The retail counter box is picked up, flipped over, and evaluated by a “browsing” customer who hasn’t made up his mind. Retail-ready luxury rigid boxes can only make that call when they sell, not as a safe backup for someone else’s selection. Empress Packaging is a luxury rigid box manufacturer for retail and brand presentation in the USA, creating packaging at the time when a consumer is still considering.
The reason for retail presentation is not the same as gifting.
A rigid gift box is evaluated one time, one person, one moment, after the purchase has been made. A retail presentation box is handled many times by each customer who reaches for it before making a purchase, and repeatedly over time by the 10th customer who touches it that week, without it looking worn out. The box itself is working for sales, and a gift box doesn’t have to work. A box designed for gift-giving, gentler handling, and limited exposure is not necessarily the same box that can withstand the constant lifting and setting down that a store shelf end experiences.
The advantages of having luxury rigid boxes that are retail-ready are numerous.
There are five ways that luxury product packaging that are created for retail display pay for themselves. Branding: a rigid box maintains its printed quality and crispness over time with repeated handling and use, ensuring that the brand is consistent from the first buyer to the last. Protection: Rigid board will not demonstrate fatigue when picked up, opened, and closed by browsing customers. Cost saving: one box that is designed to endure the rigors of the retail experience will save the reorder cost of replacing those boxes that wear out during the middle of the season. Environmentally friendly materials: FSC-certified rigid stock is available without compromising the structural weight required for retail presentation.
Retail Presentation Rigid Boxes are used in many different ways.
Boutique and specialty stores that sell high-quality items on open shelving require boxes that can be handled multiple times by customers, not just once when they are unpacked. Counter-service brands, fragrance, jewelry, and small electronics open rigid boxes as part of the sales presentation, in front of the customer, by the counter-service employee. Branded rigid boxes on pop-up and trade show displays must withstand all the “hands” encountered during the event and not need to be replaced during the event.
Retail Presentation Boxes: Customization Options
Chipboard thickness is a measurement of how much wear and tear it can withstand during repeated use, as presentation boxes are used much more than a gift box would ever be. Lid and hinge construction is reinforced for frequent use, but not the occasional use that a gift box is designed for. Finishes are selected to resist scuffs with everyday use, not just to look best in one image, such as printing and foil work. Sizing has to do with how the box fits and looks when it is on a shelf or counter, not just how it ships.
FAQs
Q: What’s the minimum order for retail presentation rigid boxes?
A: Depending on the size and complexity of the finish, confirmed at quoting.
Q: Are boxes for the display replaceable if one wears out during the season?
A: Yes, reorders can be placed on the same locked spec without having to restart production.
Q: Does rigid packaging withstand day-to-day handling in the store?
A: Yes, if the thickness of the chipboard and construction of the hinge are designed for this application, and not for a single-use reveal.
Get Your Free Quote
After 3 weeks, a display box appears worn, which undermines the product it is trying to sell. Empress Packing is a premium retail packaging for both retail and brand presentation in the USA. Request a free quote from empresspackaging.com, submit an email to query@empresspackaging.com, or call (888) 900-7629.
