The napkin is part of a restaurant’s table setting, and the table setting speaks more than most restaurant owners realize. White tissue is seen against a plain background. When one is printed, particularly embossed for texture, it is as much a part of the presentation the customer relates to the meal as the plating and the room.
What are Printed Paper Napkins?
Printed napkins are custom-printed tissue for tables, bars, and events, crafted from layered paper tissue, and usually embossed to create texture as well as a more upscale feel than a flat sheet. Embossed paper napkins are a special type of napkin where the tissue is stamped with an embossed pattern that increases the absorbency as well as giving the napkin a more upscale appearance than flat stock napkins. Cocktail napkins are the same product, just a smaller format for drinks than full meals.
Why is Branding not just for Business Cards?
Branded tableware, including napkins, is effective because it’s something that a consumer comes in contact with directly, not simply a product that they look at. What a logo on a napkin under a cocktail or folded on a place setting can do that a sign or a menu insert can’t is remind visitors of your brand through repeated physical interaction during the visit. If a restaurant is going to invest in a particular dining atmosphere, embossing gives a table embossed paper napkins something to feel, as with a more upscale price point, all elements of the table are noticed.
When it comes to custom printed tissue, there are several factors to consider.
The thickness and the number of layers still apply here, thicker layers will last longer through a meal than a single thin layer. Embossing pattern is as much of a style statement as it is a form of function, oftentimes a subtle pattern has more of an upscale feel than an aggressive, deep pattern. Cocktail Napkins are usually smaller, 5 inches in size, and dinner-size napkins are much bigger for table scale. A logo that becomes smudged or fades after the first fold and handling is not printing a logo; it’s just wasting money.
These napkins are used at the food court.
As a continuous, inexpensive branding element, bars and lounges utilize custom printed tissue for use under cocktails when they are served. An embossed dinner napkin is an element in the table presentation of a full-service restaurant, usually in a mid-to-upper price range. Branded Tableware is used for banquets and private events at hotels and event venues, where uniformity in presentation is important from table to table.
When it comes to choosing the right napkin, you should consider a few factors.
Ensure the product is in keeping with the style of service, embossed tissue is not necessary for a casual counter, but is for a higher-end dining room. Know when to change the napkins based on how the tables have turned and how much alcohol was consumed, not on guesswork, otherwise, the presentation these bulk restaurant napkins are supposed to complement will be undermined if there is a shortage mid-service.
Why not choose the Deli Paper?
The Deli Paper produces printed paper napkins in-house and guarantees quality embossing and printing for every production run. Cocktail and dinner set sizes are available, with low MOQ for smaller restaurants and quicker production and shipping from the United States.
FAQs
Q: Why make embossed napkins?
A: The embossing enhances the absorbency and elevates the napkins to a higher-quality appearance and feel.
Q: Which size napkin is best for cocktails?
A: Cocktail napkins are generally 5 inches in size for drinks and light appetizers.
Q: For a small restaurant, is custom printing worth it?
A: Yes, at wholesale volume, the print will cost very little when compared to the value it will create for your brand.
Get a Free Quote
Are you just itching to get your brand out on each table? Please get in touch with us at 832-900-9245 or sales@thedelipaper.com for a quote regarding size, embossing, and print design.
